Every day, good businesses lose sales without even knowing it.

Not because their product is bad.
Not because their ads are ugly.
But because when buyers enter the market… they think of someone else first.

The truth is...

Your brand is not growing because buyers don't think of you when they make a buying decision in your category and because your brand is not easy to find and easy to buy. It's as simple as that... This is called Physical and Mental Availability, and they are the key market-based assets any business assets any business needs to develop to grow.

There is a Hidden Reality of How Buyers Choose!

You’ve probably heard the usual marketing advice say:

“Target your ideal customer.”

“Focus on repeat buyers. Retention is cheaper than acquisition.”

“Stand out by being different.”

It sounds smart.

It’s also wrong.

Decades of research from the Ehrenberg-Bass Institute (the world’s leading marketing science lab) has shown that brands grow by reaching more people, more often, not by narrowing in on a tiny slice of the market or obsessing over “brand love.”

Here’s what the evidence says:

Growth comes from acquiring more customers, not squeezing the ones you already have.
This is the Double Jeopardy Law: big brands have more customers and those customers buy slightly more often.

Most of your future buyers are someone else’s customers today.

The Duplication of Purchase Law shows buyers happily switch between brands (if they remember you when it counts).

95% of buyers aren’t in-market right now.

The 95-5 Rule proves that to win later, you must plant memory links now that will be activated when they’re ready.

Ignore these patterns, and your marketing will always be fighting uphill.

Work with them, and growth becomes predictable.

This is the Real Reason Your Marketing Feels Scattered!

Without a strategy built on these laws, you end up:

1) Running campaigns that “look good” but get forgotten.

2) Pouring budget into hyper-targeted ads that reach too few people.

3) Letting agencies or teams change direction every few months with no long-term gain.

It’s not that you’re doing nothing, it’s that you’re doing the wrong things, in the wrong order, with no unifying plan.

That’s why I offer three services that work together to fix this problem for good: