German Tirado

Marketing science,
demand capture,
systems thinking.

I write about the mechanics of sustainable growth. How buyers actually behave. How demand works. How systems scale what people cannot.

Recent Thinking

Inventory is rarely truly dead. It is simply invisible to the demand that exists. The problem is not product; it is distribution.

Human intuition breaks down at scale. Managing ad spend for long-tail inventory requires systems, not spreadsheets.

The future of B2B sales is not a portal. It is an API. Inventory should flow like water to where the demand is.

Evidence-based principles from decades of empirical research on how brands grow and how buyers behave.

Operational infrastructure for capturing demand, following up, and converting interest into revenue.

Essays, field notes, and frameworks developed through years of operating at the intersection of marketing and technology.

The thinking on this site informs the execution at my two operating companies:

Demand capture systems for local service businesses.

Inventory liquidation infrastructure for manufacturers.