Essay / 01
Dead Stock Is a Distribution Failure
Inventory is rarely truly dead. It is simply invisible to the demand that exists. The problem is not product; it is distribution.
German Tirado / Human judgment, machine scale
Marketing science.Demand capture.Systems that scale judgment.
I build and operate infrastructure that turns buyer intent into revenue: evidence-based marketing, AI-powered follow-up, and systems designed to handle complexity beyond human scale.
Current thinking
Ideas shaped by operating reality.
Essay / 02
The 40,000 SKU Problem
Human intuition breaks down at scale. Managing ad spend for long-tail inventory requires systems, not spreadsheets.
Essay / 03
System-to-System Integrations as Sales Channels
The future of B2B sales is not a portal. It is an API. Inventory should flow like water to where the demand is.
Operating thesis
Growth is a system,not a collection of tactics.
The work connects evidence about buyer behavior with the infrastructure required to act on it consistently.
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Evidence
Marketing Science
Empirical principles for understanding how brands grow, how buyers behave, and why penetration matters more than loyalty narratives.
Market share / Mental availability / Category entry points
Infrastructure
Demand Capture Systems
Operational machinery that captures existing demand, responds at the moment of need, and converts intent into measurable revenue.
Google Ads / AI reception / Follow-up / Routing
Leverage
AI and Automation
Applied intelligence designed to reduce cognitive load and make good operational judgment available at scale.
Qualification / Decisions / Automation / Feedback loops
The work
Thinking becomes valuable when it survives contact with execution.
I build and operate. The feedback from real markets sharpens the theory; the theory improves the systems.
Max Digital Edge
Demand capture infrastructure for local service businesses: Google Ads, AI reception, routing, and persistent follow-up.
Stok Tap
System-to-system inventory distribution that connects manufacturers' dead stock with demand that already exists.
Explore the operating work